Monday, October 26, 2009

Tipping Point

Malcolm Gladlwell wrote a book entitled the Tipping Point. In it he discussed the various ways that products and services become huge successes. If you invent something, that product will undergo rigorous tests to see if it is a good product to market. Then, the company will mass produce it and may sit on shelves for quite a while. The items will sit until consumers purchase them. They may purchase them slowly but eventually, if it is a good product it will make a break through and that moment when it goes from obscure to popular is the tipping point. It's that time when your invention goes from virtually unknown to a household name. Things like the Sham Wow, Magic Jack, and Ginsu Knives have gone through this process along with millions of other items that need consumers to take on. There has to be a creator and brainchild, there has to be a company that can manufacture them, and there has to be marketing dedicated to getting the word out. THese things together along with the usefulness of the product make it happen.
Ephesians 4:11-12 "It was he who gave some to be apostles, some to be prophets, some to be evangelists, and some to be pastors and teachers..."
This verse shows us that God used the same process. He created us all to play a role, some of us are inventors, some are mass producers and others are in marketing. It doesn't do any good to have a great preacher with no one to listen, it doesn't do any good to listen if there's no marketing to bring in others, there's no need to do the marketing without a preacher. THe process intertwines itself in a way that you can't tell who is most important. Each has a role and that is the way God designed it.
Ask yourself, is Freedom Baptist Church hitting its tipping point? Are we about to make a major breakthrough, I'm not sure. That is all in God's Hands, but I do feel like we have the right people in place to do the marketing and producing so long as we don't lose sight of the fact that God is in control. So figure out your role, is it inviting, is it telling, is it teaching when they do come? Whatever it is, it is just as important as the rest.
Thanks for reading and have a great day!

No comments: